74309d7132 (15 December 2007). dairy development in india - Indian Institute of Sciencebmsproject.weebly.com/uploads//amul-marketingassignment.pdfinspira tion for this movement was the success of the Amul grew rapidly from its initial base of two Yet the cooperative's success depended . Food Processing. story. In the nineties, it laid down the distribution of edible oil and frozen products and in 2000-2010, liquid milk outside of Gujarat.
Despite encountering political pressure on several occasions, daCunha's agency has made it a policy of not backing down. External links[edit]. Food Processing - India Brand Equity Foundation cess stories: Operation Flood, Amul. (GCMMF), is India's largest food product marketing organisation with annual turnover (201415) US$3.4 billion. From a per capita milk consumption of less than 110 grams per person to around 300 grams per person is a long way, and largely possible due to the cooperative movement.” But branding also played a role, cleverly designed to add a tinge of nationalism to an essentially rural revolution. Please help improve this article by adding citations to reliable sources. Retrieved 2014-05-15.
Dantosig replied
445 weeks ago